Treatments and age limits question
isitbannedintheuk.co.uk · Answer card
Not to the public. It's against the law to publish an advertisement likely to lead to the use of a prescription-only medicine, and botulinum toxin medicines are prescription-only. The ASA treats promotional social media posts, hashtags and indirect terms such as "wrinkle-relaxing injections" as promoting botulinum toxin treatment. A clinic can promote its service and a consultation, as long as the ad doesn't directly or indirectly promote the medicine.
ASA enforcement notice
Treated as promoting itBrand names (Botox, Vistabel, Dysport, Bocouture, Azzalure) and variants such as "Beautox"; #botox; "wrinkle-relaxing injections"; "anti-wrinkle injections" alongside a price; "Botox parties"; and botulinum toxin treatment as a prize or in a deal.
Consultations and price lists
Promote the serviceA clinic can promote itself and the consultation, for example "a consultation for the treatment of lines and wrinkles", as long as it doesn't directly or indirectly promote the medicine. A factual price list falls outside the legal definition of advertising only if no product claim is made.
Not treated as prescription-only by the ASA
Can be advertised, with careThe ASA accepts ads for dermal fillers that are clearly named as fillers. Their wider legal classification can depend on the product. Filler ads must still follow the other advertising rules, for example on misleading claims, and the ASA warns against pairing "dermal fillers" with "anti-wrinkle injections".
ASA and MHRA
Two regulatorsThe ASA enforces the advertising codes. The MHRA enforces the medicines regulations.
A person may not publish an advertisement that is likely to lead to the use of a prescription only medicine.
In these regulations “advertisement”, in relation to a medicinal product, includes anything designed to promote the prescription, supply, sale or use of that product.
Whether a particular ad breaks the rules. That's decided case by case. Businesses can ask CAP's free Copy Advice team before publishing.
isitbannedintheuk.co.uk/rules/can-salons-advertise-botox/ · Last checked 2 November 2026
General information from official sources, checked on the date shown. Not legal or medical advice. © The Contract Studio UK Ltd
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